What is AI in Digital Marketing?
AI in digital marketing uses artificial intelligence capabilities such as data collection, natural language processing, machine learning, and data analysis to get customer insights and automate marketing tasks and decisions.
The advantage of AI is that it will help you gain insights into customer behaviors at speed by harvesting vast amounts of data. These can be used to respond to and tailor a customer’s needs depending on their actions and preferences. AI is also able to adapt and improve over time using feedback and new data.
Artificial intelligence offers great opportunities for marketers to be more effective and personalized. This means customers get relevant content that can be triggered by actions on a site, an ad, or a branded message.
But AI doesn’t replace the roles and efforts of humans! It is a technology that complements and enhances those but it requires human skills to use it effectively.
The power of AI means it can be leveraged across many digital channels. Companies use it for social media campaigns, to automate tasks and processes, and for digital advertising.
It can also be used in any industry. Beauty brands use it to deliver a tailored customer experience such as Sephora’s AI chatbot-powered shopping service, while publishers like The Economist use AI-driven programmatic advertising to target and influence ‘reluctant readers’.
